The four organizations have been collaborating with Pinned Workshop of Aberdeen to create the cohesive brand which includes a new logo, slogan and associated artwork. All organizations will be utilizing the logo and slogan to market the City of Aberdeen. The portfolio included a personalized icon inside the logomark ‘a’ to distinguish each organization as part of the whole brand.
The strong ‘a’ denotes wide open sky, sweeping prairie grass and agriculture and is also a nod to our distinct geographic independence that makes us the Hub City. The flag off the ‘d’ supports Storybook Land and athletics; the Changing the Game slogan refers to our strong hunting heritage, being a “sports town” and the rich history of entrepreneurialism.
Local businesses and organizations are encouraged to take part in utilizing the new brand alongside their own to help increase recognition of the new images and associated marketing pieces. To obtain the working files and brand standards style guide, contact Lisa Anderson at 605-225-2860 or firstname.lastname@example.org.