There is no better investment for a business or professional firm than membership in the Aberdeen Area Chamber of Commerce. We work to connect member businesses in Aberdeen and across the county. Acting as the voice for Aberdeen business for over 130 years, the Chamber represents over 650 members.
We will further strengthen our relationships with members by increasing interaction, communicating benefits of membership, and providing education on issues affecting them. With that in mind, here are the objectives for 2017.
- Membership growth of 5-10% and retention rate of 95%
- Increase retention and engagement by scheduling one-on-one meetings with Chamber members and board members throughout the year.
- Increase awareness among members of available benefits, committees, meetings and events through enhanced promotional efforts and better communication.
- Effectively engage past volunteers, board members, and Leadership Aberdeen alumni within committees and events to keep them retained in the community.
We continuously work to evaluate our organization and its events, efforts, programs, committees to meet the needs of membership and the community. For 2017 we will:
- Implement “Board Hosts” at Chamber events, meetings and programs to encourage greater board participation and interaction with membership.
- Print Annual Chamber Report in Membership Directory and Resource Guide to be distributed to membership by end of 1st quarter.
- Combine the Annual Banquet/Meeting with Chamber Week for one annual celebration week in April with free appreciation event for members.
- Implement a Chamber Testimonial Campaign to market the Chamber more effectively and build on our reputation to include ”Why I Did It” testimonials and “Chamber Chats” through website and social media.
- Implement new software to effectively manage membership information and financial processes as well as track ing engagement of members and volunteers.
- Evaluate Chamber building usage and potential for additional community space.
Committees/Task Force Objectives
In an effort to increase volunteer engagement and outreach to our Members, the Aberdeen Area Chamber of Commerce has established 9 volunteer committees and 3 task forces for 2017. Any employee of a member business is welcome to join any committee, unless noted, without any obligation, and your level of participation is up to you. For 2017, each committee/task force will have an annual planning retreat where measurable goals and priorities are established.
- NEW The Edge Task Force - Explore. Discover. Grow. Engage. The mission of the task force is to assist Chamber staff with the development of local educational and networking activities and events targeted at young professionals and start-up entrepreneurs; implementation of social media ideas and concepts for the Chamber and community; and coordinating efforts with the Aberdeen Development and other area organizations working towards common mission.
- NEW Keep It Local Task Force - The mission of the task force is to assist Chamber staff in promoting Aberdeen businesses, resources, and events through collaborative marketing efforts to include promotion of NEW Aberdeen Gift Card and Chamber For Good programs. The group will also work to continue educating the general public about the economic benefits of shopping and buying locally.
- NEW Leadership Development Task Force -The mission of the task force will be to evaluate the current Leadership Aberdeen program and discuss additional training opportunities that could be included; develop a scholarship program to offset costs for state-wide leadership opportunities for Aberdeen participants; and to coordinate efforts with other organizations and businesses to grow leadership skills of our citizens and expand leadership training opportunities that will positively impact our community and state.
- Agribusiness Committee -The mission of the Agribusiness Committee is to promote agriculture as a major segment of the local economy, to address and educate the membership on issues important to agriculture, to unite and network groups through ag-related programs and events, and to recognize outstanding achievements in agriculture.
- Ambassador Committee -The mission of the Committee is to promote a positive community image and serve as goodwill ambassadors at Chamber and community functions such as ribbon cuttings, new business openings, ground breakings, business relocations, and other networking events. (Committee selection done on a nomination basis). The Ambassadors also host the Community Champions Awards Luncheon.
- Diplomat Committee -The mission of the Diplomat Committee is to strengthen membership engagement and retention by visiting current members and facilitating communication to and from members, helping to identify member concerns, and garnering support for the Chamber. (Committee selection is done on a nomination basis). The committee also facilitates the annual ABBY Awards program and raises scholarship funds for the Leadership Aberdeen program.
- Military & Veterans Committee -The mission of the Military & Veterans Committee is to promote a positive working relationship among the community, employers and area military and veterans’ groups while heightening awareness of the military and veteran presence and needs in the community.
- Workforce & Education Committee -The mission of the Workforce & Education Committee is to facilitate and support activities related to business-education partnerships, youth engagement and workforce recruitment and retention. The committee also addresses educational and training needs of the business community.
- Health & Wellness Committee -The mission of the Health & Wellness Committee is to implement business-healthcare partnerships and programs to promote workplace wellness and inspire healthy lifestyle choices through education and initiatives. The committee also produces an annual Health and Wellness Directory for the community.
- Government Affairs Committee -The mission of the committee is to open up a dialogue and provide education on a broad range of issues which affect the business community; increase communication and collaboration between business and governmental entities; break down barriers; and advocate to elected officials on the local, state and federal levels.
- Partners in Community Pride Committee -The purpose of the Partners in Community Pride Committee is to coordinate projects that serve to beautify the community and enhance our quality of life; educate the public on related issues which affect them such as regulations, codes, and new efforts; and to recognize and promote business and community development projects.
- Transportation Committee - The Transportation Committee is the Chamber’s primary business voice on transportation issues of importance locally, regionally, and nationally. The committee meets monthly to gather information from transportation experts in all areas of transportation including ground, rail, and air; analyze the information presented and determine how the Aberdeen Chamber can have an impact; and to share pertinent information with business people in the community.
Community Development Objectives
We will champion our community’s successes and support issues and opportunities that will improve our community’s quality of life and further the growth and development of our region. In 2017 we will:
- Work with the city and other organizations to assist in the development of a community welcome center and welcoming activities and events.
- Continue collaborative efforts with the City and County to develop and/or enhance event space to grow and retain BBB tax dollars within the community.